Case Studies
Case Studies
Real, hands-on work with small and medium businesses: the problem, what we did, and what changed. Filter by business type or search by sector, service, or challenge.
Showing 7–11 of 11 case studies
Professional ServicesMortgage Advisory · 18 March 2026
When Advisers Chase Documents Instead of Advising Clients: AI and Operating Model Strategy for Mortgage Brokers
Like many mortgage brokers, advisers were spending more time chasing documents and re-keying case data than advising clients. We mapped the full mortgage journey, decided where AI could help without touching regulated advice, and redesigned how the firm operates from first enquiry to completion.
12-stage journey mapped end to end, from first enquiry to completion
Read the case studyTechnology & SaaSEU-Southern Africa freight (inland corridors) · 18 March 2026
From Idea to MVP: Designing an AI-Powered SaaS Product from First Principles
EU shippers into inland Southern Africa face corridor complexity that public data confirms but commercial tools rarely package for mid-market buyers. We helped a founder-led startup turn corridor knowledge into a decision product: deterministic scoring, plain-language risks, and a path to expert validation.
7 route variants scored deterministically across cost, speed, risk, and predictability
Read the case studyClinics & HealthcareHome Care & Domiciliary Care · 18 February 2026
When Family Enquiries Outgrow Your Office Team: AI Strategy for Healthcare Providers
Like many home care providers, the same family questions arrived by phone, email and web forms while the owner explored chatbots. We mapped the real intake journey, separated safe uses of AI from safeguarding-sensitive work, and planned a pilot that kept human contact central.
3 pilot areas chosen from twelve options, starting with FAQ-style enquiries only
Read the case studyTechnology & SaaSFinancial Technology (FinTech) · 7 October 2025
When Delivery Gets Slower as the Roadmap Gets Longer: Fractional CTO for a Scaling UK FinTech
A UK FinTech had the product, the customers, and the commercial ambition to grow aggressively. What it did not have was an engineering organisation built to carry that growth. Technical debt was mounting, delivery was slowing, and technology had become a brake rather than a driver. We stepped in as fractional CTO.
+11 engineers added to the team, with a repeatable hiring framework behind it
Read the case studyAgencies & MarketingMedia & Marketing · 20 June 2024
When You Win the Work but Cannot Build It Fast Enough: Engineering Capacity Strategy for Marketing Agencies
Like many marketing agencies building proprietary digital products, delivery demand was outpacing engineering capacity and local specialist talent was scarce. We designed a workforce strategy that added capacity fast while keeping strategy, architecture and quality in-house.
Capacity, fast specialist engineering added without waiting on slow local recruitment
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