Case Studies

Real, hands-on work with small and medium businesses: the problem, what we did, and what changed. Filter by business type or search by sector, service, or challenge.

3 case studies

Technology & SaaSAI Software / SaaS (Pre-Seed) · 11 June 2026

When You Can Demo It but Cannot Trust It with a Real Customer: Fractional CTO Advisory for AI SaaS Founders

A non-technical founder came to us with a working AI prototype — not because they wanted more code, but because they could not confidently hand it to a real customer. We assessed architecture, product strategy, AI governance, and delivery readiness, and defined a clear path to a first paying pilot.

10-domain architecture review application, AI, data, security, scale, and operations assessed

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Technology & SaaSEU-Southern Africa freight (inland corridors) · 18 March 2026

From Idea to MVP: Designing an AI-Powered SaaS Product from First Principles

EU shippers into inland Southern Africa face corridor complexity that public data confirms but commercial tools rarely package for mid-market buyers. We helped a founder-led startup turn corridor knowledge into a decision product: deterministic scoring, plain-language risks, and a path to expert validation.

7 route variants scored deterministically across cost, speed, risk, and predictability

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Technology & SaaSFinancial Technology (FinTech) · 7 October 2025

When Delivery Gets Slower as the Roadmap Gets Longer: Fractional CTO for a Scaling UK FinTech

A UK FinTech had the product, the customers, and the commercial ambition to grow aggressively. What it did not have was an engineering organisation built to carry that growth. Technical debt was mounting, delivery was slowing, and technology had become a brake rather than a driver. We stepped in as fractional CTO.

+11 engineers added to the team, with a repeatable hiring framework behind it

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