Case Studies

Real, hands-on work with small and medium businesses: the problem, what we did, and what changed. Filter by business type or search by sector, service, or challenge.

2 case studies

Agencies & MarketingResidential Real Estate (South Africa) · 15 April 2026

When Portal Leads Go Quiet at Weekends: AI Strategy for Estate Agents

Like many estate agencies, the business relied on portal enquiries and WhatsApp to win instructions, but responding consistently outside office hours had become impossible as the team grew. We ran an AI strategy engagement to fix lead intake before any chatbot was bought.

Design target sub-five-minute first response on assisted channels (informed by published lead-response research, not a guaranteed conversion lift)

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Agencies & MarketingMedia & Marketing · 20 June 2024

When You Win the Work but Cannot Build It Fast Enough: Engineering Capacity Strategy for Marketing Agencies

Like many marketing agencies building proprietary digital products, delivery demand was outpacing engineering capacity and local specialist talent was scarce. We designed a workforce strategy that added capacity fast while keeping strategy, architecture and quality in-house.

Capacity, fast specialist engineering added without waiting on slow local recruitment

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